DefineMe Creative Studio teamed up with Mattel to launch Barbie Eau de Parfum—taking advantage of the Barbiecore phenomenon and the consumer’s love of all things pink.

“We wanted to take elements of Barbie’s personality — she’s sparkly, she’s fun, she’s empowering — and create a scent that reflects those traits,” Jennifer Newton, founder of DefineMe, tells WWD.

The fragrance includes the following notes:

• Top: Pomelo, Strawberry Nectar, Red Cherry, and Dragon Fruit


• Middle: Dahlia Rose, Gardenia, Peony, and Pink Magnolia


• Base: Sandalwood, Whipped Cream, and Soft Musk

The fragrance packaging is pink, of course. The square bottle and box look like they’re glowing in a neon hot pink, with the Barbie logo splashed across both in yellow.

Barbie Eau de Parfum is available for preorder on DefineMe’s website and ships in August. It will roll out online at Macy’s and Amazon.

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